Posts Tagged "Newsletters"

All Numbers are GUILTY Until Proven Innocent

Posted by on Feb 2, 2016 in Communication, Donor Cultivation, Featured, Staff Development, Uncategorized | Comments Off on All Numbers are GUILTY Until Proven Innocent

All Numbers are GUILTY Until Proven Innocent

  We use numbers all the time in our written communications. We depend on them to communicate size and volume – and weight in hopes that they convey importance. Most of the time, however, they simply serve as filler.   20,000 volunteer hours 500 school kids 300-acre farm 240-acre woodland or wetland 160 new members 40% growth What are we trying to communicate here? The problem gets worse when the numbers have too many significant digits. 20,536 volunteer hours 507 school kids 5-acre farm 268-acre woodland or wetland 162 new members 5% growth Am I more impressed that the wetland was...

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Write to People You Know

Posted by on Jan 26, 2016 in Board Development, Communication, Donor Cultivation, Featured, Membership, Staff Development, Uncategorized | Comments Off on Write to People You Know

Write to People You Know

It seems like such an obvious idea. Why didn’t I learn this trick 25 years ago? I learned what little I know about Communications Planning from the Marketing Director of the Portland (Oregon) Zoo in about 1991, when I was working for The Nature Conservancy. As a planned exercise coming out of Strategic Planning, she helped me organize a brainstorm session with a local PR firm partner, a real estate agent with significant marketing chops, and a local printing house. We provided wine and cheese. They provided creativity and smarts. The first thing we did was to identify all the possible...

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Strategic Planning and Haircuts

Posted by on Jan 12, 2016 in Board Development, Communication, Development Audit, Donor Cultivation, Featured, Foundations, Membership, Plans and Budgets, Staff Development, Uncategorized | 1 comment

Strategic Planning and Haircuts

Depending on your experience, Strategic Planning is either your organization’s most important activity every three to five years, a necessary evil that must be endured even though it totally gets in the way of everything important, or the bane of your existence to be avoided at all costs – and expensive consultants just make it all the worse. As a veteran of good, bad, and ugly strategic planning processes, here’s the most important thing I’ve learned about Strategic Planning: Assuming the process has integrity (and that is not a trivial consideration), Strategic Planning takes...

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Everything starts with Strategic Planning

Posted by on Jan 5, 2016 in Communication, Development Audit, Donor Cultivation, Featured, Foundations, Membership, Plans and Budgets, Staff Development, Uncategorized | Comments Off on Everything starts with Strategic Planning

Everything starts with Strategic Planning

Here’s Our Strategic Plan Goal #1: Save the World Goal #2: Raise as Much Money as Possible Goal #3: Be Good to Our People   Happy New Year! This means that 2015 is now history. What happened happened. It’s over. No amount of celebrating will ruin it, and no amount of wailing will change the outcome. The Year is dead! Long live the Year! Or something like that. On the other hand, 2016 yawns in front of us – essentially a blank canvas. If you’re like some non-profit fundraising leaders, you are busy building 2016 goals from 2015 results. We raised this much from our special event, so...

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Fundraising Planning for 2016 – Use a Planning Calendar

Posted by on Nov 10, 2015 in Board Development, Communication, Development Audit, Donor Cultivation, Featured, Foundations, Membership, Plans and Budgets, Staff Development, Uncategorized | 5 comments

Fundraising Planning for 2016 – Use a Planning Calendar

I remember years ago, working for TNC in Wisconsin. We were working on several big thorny complicated deals, and we were struggling with how we were going to get everything done. Each project was inevitably going to come down to the wire in the same two or three week period. To help facilitate, I cut up strips of paper, each representing the length of time it would take to finish a particular task. And we started moving the strips around on the table to graphically get our heads around how to make the impossible possible. When you do this, you quickly realize two things: First, some things...

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