If you switch off your printed newsletters in favor of electronic substitutes, you will lose members and donors....
Last week I wrote the first half dozen rules for writing better fundraising letters this fall. I based it in part on an excellent book that Jeff Brooks wrote several years ago that I wish I had written: A Fundraiser’s Guide to Irresistible Communications. This...
Jeff Brooks wrote a book several years ago that I wish I had written: A Fundraiser’s Guide to Irresistible Communications. Based on his information, coupled with my own experience, I have a dozen rules to live by this fall. Here are Rules 1-6. Check back...
Raise money first. If you suck at raising money, investing time and energy in digital marketing will not help. It will only distract you from getting better at raising money....
You can get out ahead of this November stress factory. Plus, you can probably raise more money in the process. Here are four things you can do right now that will help: 1. Write your fall fundraising letter NOW; 2. Get your mailing list ready...
Never – ever – turn an unrestricted gift, into a restricted gift. Try simply saying “Thank you” instead....
The most important driver of dedication and longevity in the position is a deeply rooted commitment to your mission. Hiring passion and training for skills is easier and more reliable than hiring skills and experience and expecting the candidate to fall in love with you....
Consider starting with a single, time-limited campaign that’s very specific. This is pretty good advice. Tie your blog, Facebook posts, and/or tweets to a single topic (phenological events for example, or a work party or other volunteer event) over a specific, limited period of time....