Metrics are valuable in relation to a baseline state. Something that didn’t exist before and does now (like a website page devoted to Planned Giving), something that existed before and doesn’t now (like Lifetime Memberships for $1,000!), or something that is growing or shrinking (like...
Having a theme running through will create the possibility for connection, convergence, and leverage. Your work will be more memorable, and more likely to be retained. Pro-Tip: want some help finding a theme? Look for one in your Organizational Values of Guiding Principles....
23 December 2025 “We must remember that our sense of entitlement to the natural world is not only a matter of ownership, but of stewardship.” Richard Louv Thank you for your stewardship. Thank you for remaining optimistic. And thank you for the role you play in the conservation of our nation's most special spaces. Peace, -da PS: Your...
2 December 2025 By David Allen, Development for Conservation Due to a combination of factors including weather and family changes, my wife and I (and Development for Conservation) are moving from Wisconsin to western North Carolina. We are at once saddened to leave long-time friends and the...
We should all stop using first-person possessive determiners in our writing. And they are so easy to avoid. Avoiding “my” is a no-brainer. Avoiding “our” is only a little more difficult, because “our” could theoretically include the reader. Avoid using “our” when you mean the...
It means that you can bet that we won’t be the only ones studying all this. Ask your Board members to pay attention to the mail they get from their colleges and universities and even some other charities they might support. If that mail includes...
Let’s start with the idea that the organization is worth it. This is a land trust that you believe in; that is doing important work. And this is an important place for you to devote your time and energy. Serving on the Board is a...
Many Board members and even staff are still operating as if $100 was an enormous number. They are reaching for arms-length solutions because actually getting to know donors is too scary. And they are sending letters and emails that never actually ask. They are waiting...
17 June 2025 By David Allen, Development for Conservation Your land trust probably uses events for all sorts of reasons. You might have an annual “olly-olly-oxen-free” member meeting. Maybe an annual fundraising event, gala, or auction. Maybe an event just to show donors how much you appreciate...
Getting yourself outside is enormously helpful for fundraising. My son once told me that he wanted to share something with me because it helped make it real for him. I knew immediately what he meant. You need to do the same thing and for the...