This year write your fundraising letters to your most important donors longhand. Actually make this a board activity with each board member writing 3-5 letters....
In fundraising for land conservation, we often say that “the land sells itself.” By this we simply mean that if you can get a potential donor out on the land to see, smell, touch – feel – for themselves, often that’s all you need. This...
Back in May, I talked about periodically using some reflective time to “take stock” of where you are right now versus where you thought you’d be at this time (See Taking Stock). Presumably, if you acted on the advice, you a) redoubled your effort to...
For many organizations, as much as seventy percent of operations funding is raised in the fall, and a healthy percentage of that comes from the fall appeal campaign. Planning NOW will help you get the most from your campaign and will help you from going...
Donor clubs are a perfect group to solicit using a letter that is entirely written longhand. If you want to mail these letters in late September or early October – which would be ideal – you need to have the letters written in August. And...
There’s a problem with measuring your year in twelfths. It works for expenses like rent, which is the same each month. But it doesn’t work for insurance which sits at 0% of budget until the month it’s due and then zooms all the way to...
Let’s nominate April as “Foundation Month” – the month where you lay out all your plans for the next twelve months related to foundations and corporate foundations....
First, think of a Spring Appeal as more of a member communication than a fundraising letter. Spring Appeals tend to be more challenging, but sending them and making them attractive enough to get opened can have significant communications benefits beyond simply asking for a donation....
Fundraiser’s Almanac: January Happy New Year! For 2015, I am creating a week-by-week guide to organizing a fundraising program. My ambition is to provide strategic ideas for approaching your work more so than providing some kind of overlay to what you might be doing already. Some of...
Don’t talk about your overhead. Don’t graph it in your annual report. And above all, don’t brag about it. Be the organization that always seems to be getting something done. Find and invite those outside the organization to tell your story for you....