By David Allen, Development for Conservation For the last several years, about this time, I have posted about a metric I’ve wanted to collect data on – the 5-year-value of new members. I’ve been asking everyone to look back at the donors who made first gifts (ever)...
By David Allen, Development for Conservation For the last several years, about this time, I have posted about a metric I’ve wanted to collect data on – the 5-year-value of new members. Last year I asked everyone to look back at the donors who made first gifts...
By David Allen, Development for Conservation One way of looking at evaluating fundraising program health is to evaluate four of the underlying systems that serve as components: Marketing systems that bring new donors to the table; Renewal and Upgrade systems that bring donors to the $250...
By David Allen, Development for Conservation Three weeks ago, I asked you for data related to the value of your donors: Isolate the members and donors you have who made a first gift to your organization at some point – any point – during the calendar...
By David Allen, Development for Conservation Last year, about this time, I posted about a metric I wanted to collect data on – the 5-year-value of new members. I was working on a Rally presentation on Metrics. Here’s what I asked for: First, isolate the members and...
By David Allen, Development for Conservation OK, so let’s talk about Fundraising Metrics. As I mentioned last week(See On Metrics, Data, Information, Science, and How We Use Them – Part 1), I will be doing a workshop on Fundraising Metrics this year at Rally. What to count....
By David Allen, Development for Conservation For several months now, I’ve been talking about the fact that I will be doing a workshop on Metrics this year at Rally. Fundraising Metrics, that is. I am, and have been, particularly interested in learning more about what we...
The reason to do all this to inform your planning – to reverse engineer the process and project what kind of marketing budget would be required to achieve a certain specific “more.” Let’s say, for example, that your land trust wanted to go from the...
The thing about KPIs (Key Performance Indicators) or metrics is that the exercise of collecting the information is not the point. Using information to modify your behavior is. Here, we are called upon to think like a Range Ecologist. Act, Measure, Learn, Adapt. It is...
• First, isolate the members and donors you have who made a first gift to your organization at some point – any point – during the calendar year 2013. • Now add up what that group has given to your organization – as a group – since...