By David Allen, Development for Conservation You know, right now, every member who will be renewing this year (assuming that you have members who renew every year). You know what they gave last year and when. And you know, or could easily decide, what you will...
By David Allen, Development for Conservation Three weeks ago, I asked you for data related to the value of your donors: Isolate the members and donors you have who made a first gift to your organization at some point – any point – during the calendar...
By David Allen, Development for Conservation From my In-Box this week: I still get a lot of one-page letters with graphics and donation tear-off sections at the bottom. In fact, I donate to these groups and lean towards this letter because it is short, concise and to...