By David Allen, Development for Conservation I’m going to delay another week reporting back to you on the 5-year-value data I’m collecting in hopes of getting information back from a couple more land trusts who participated last year. The results are interesting thus far, but I...
By David Allen, Development for Conservation Last year, about this time, I posted about a metric I wanted to collect data on – the 5-year-value of new members. I was working on a Rally presentation on Metrics. Here’s what I asked for: First, isolate the members and...
The reason to do all this to inform your planning – to reverse engineer the process and project what kind of marketing budget would be required to achieve a certain specific “more.” Let’s say, for example, that your land trust wanted to go from the...
By David Allen, Development for Conservation One of the people I met this last year at Rally was the Corporate Partnerships Manager for Access Fund, a national organization dedicated to protecting access for climbers to some of the nation’s best rock walls. She told me that...