By David Allen, Development for Conservation If you’re like me, you won’t be mailing your appeal letters and/or renewals after this week and until after the election. If you’re like me, you will calculate that the national mood will be seriously distracted by the election. I...
This implies that once someone has been “assigned” to a segment, they stay there for at least this year. To be most helpful, your database system should be able to handle this level of complexity – the segments to which prospects are assigned based on...
.....the cycle of solicitation, gift, and newsletter should all work together. How can that happen if they are each written for different audiences? It makes all the sense in the world that you would want to write your newsletters with the same rules that you...
by David Allen, Development for Conservation If we could change our collective thinking in just one way, we would all raise more money – and not by just a little bit. That shift in thinking goes like this: Donors give because they want to. It sounds simple and intuitive,...
January is a good time for reflection. Where have we been? How did we get here? What could we have done differently? What have we learned? ...