12 Jun One Graphic That Will Change How You Look at Overhead
We all have a role to play in re-educating the public about overhead and fundraising costs. Maybe this type of graphic can help you....
Donor Communication Tag
22 May Making Your Newsletter into a Profit Center
.....the cycle of solicitation, gift, and newsletter should all work together. How can that happen if they are each written for different audiences? It makes all the sense in the world that you would want to write your newsletters with the same rules that you...
15 May Transactional Donors Are Not Really Donors – Yet
We confuse transactional donors with mission donors all the time. We even call them “members.” We send them the same types of information in the same quantities as if they were mission donors. We include them in donor reports. And we try to “renew” them...
16 Jan Cultivating Top Donors
You will want to imagine the relationship from the donor’s perspective. What will they see from the organization? Will it come from a single “voice” (better)? Or will each communication be from someone different (not as good)?...
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