Whether you are an Executive Director, another staff member with fundraising responsibilities, or a Board member, giving yourself permission to make these stories personal by visiting the sites for which you need to raise money will help you a lot. It will make you more...
We all have a role to play in re-educating the public about overhead and fundraising costs. Maybe this type of graphic can help you....
.....the cycle of solicitation, gift, and newsletter should all work together. How can that happen if they are each written for different audiences? It makes all the sense in the world that you would want to write your newsletters with the same rules that you...
We confuse transactional donors with mission donors all the time. We even call them “members.” We send them the same types of information in the same quantities as if they were mission donors. We include them in donor reports. And we try to “renew” them...
You will want to imagine the relationship from the donor’s perspective. What will they see from the organization? Will it come from a single “voice” (better)? Or will each communication be from someone different (not as good)?...