Membership

At the very moment in history when government leaders are turning to non-profit organizations to pick up the slack from defunded programs, foundation giving is declining, corporate support is flat, and ten percent of individual philanthropists say they will quit giving altogether until the economy...

Many organizations, including land trusts, are beginning to use email to carry the first renewal message. Follow-up to non-responders is carried by more traditional first class postage letters. Here are several things to think about if you are beginning to experiment along these lines:

I just got back from Columbus, Ohio, the site of this year’s Land Trust Alliance’s Midwest Land Conservation Conference. Meeting and working with practitioners and Board members from the twelve states represented there inspired me to pick this blog up again. As a relative newcomer...

I’ve never been a fan of gift memberships or member-get-a-member campaigns, because the renewal rate on these types of memberships is so dismal – 10 percent is about as good as you could hope for. So I had my usual skepticism in full display the...

In my last few posts, I’ve written about year-end tasks – making sure your donors feel appreciated and doing some first-level analysis of your giving data to better understand the trends within your own organization. Here’s another bit of January housework: Cleaning. Phyllis Diller was famously...

Last week, I posted about making sure your end-of year donors get thanked in a personal way – this being one of the most important, and most pleasant, of fundraising tasks. Do you have a New Year’s resolution? If you’re like most, getting your Board...

If you’re like most non-profit fundraisers, you are looking forward to opening the mail the first few days in January. You may even be busy right now getting that last appeal out to help your members make a decision in your favor during the last...