By David Allen, Development for Conservation Three weeks ago, I asked you for data related to the value of your donors: Isolate the members and donors you have who made a first gift to your organization at some point – any point – during the calendar...
The reason to do all this to inform your planning – to reverse engineer the process and project what kind of marketing budget would be required to achieve a certain specific “more.” Let’s say, for example, that your land trust wanted to go from the...
By David Allen, Development for Conservation I started last week’s post with a request. In preparation for a possible Rally presentation, I asked you about the value of your membership using one simple calculation: First, isolate the members and donors you have who made a first...
• First, isolate the members and donors you have who made a first gift to your organization at some point – any point – during the calendar year 2013. • Now add up what that group has given to your organization – as a group – since...