By David Allen, Development for Conservation Three weeks ago, I asked you for data related to the value of your donors: Isolate the members and donors you have who made a first gift to your organization at some point – any point – during the calendar...
By David Allen, Development for Conservation Last year, about this time, I posted about a metric I wanted to collect data on – the 5-year-value of new members. I was working on a Rally presentation on Metrics. Here’s what I asked for: First, isolate the members and...
By David Allen, Development for Conservation OK, so let’s talk about Fundraising Metrics. As I mentioned last week(See On Metrics, Data, Information, Science, and How We Use Them – Part 1), I will be doing a workshop on Fundraising Metrics this year at Rally. What to count....