David Allen Tag

If you’re like most non-profit fundraisers, you are looking forward to opening the mail the first few days in January. You may even be busy right now getting that last appeal out to help your members make a decision in your favor during the last...

I ran into yet another land trust the other day that does not keep donor files (paper files). This is a HUGE mistake, and if you’re a land trust in this position, one that you will want to correct right away. WHY? Because perpetuity is a long...

October and November are budgeting months for many of us: the annual exercise of trying to match our sense of mission urgency and programmatic ambition with available resources. If your organization is like most, this year presents some special challenges – and opportunities – because it’s...

  by David Allen, Development for Conservation   I received a great comment from Alexia Sabor at Wisconsin Wetlands on the post a couple of weeks ago about how many renewal letters to send. I wrote that renewals and appeals should ideally be separated by four months. She...