14 January 2025 By David Allen, Development for Conservation I don’t necessarily subscribe to the notion of “language police,” and nothing in this post is intended to be critical of the language YOU use to talk about your projects and programs. Still, words matter and the words...
22 October 2024 By David Allen, Development for Conservation If we could change our collective thinking in just one way, we would all raise more money – and not by just a little bit. That shift in thinking goes like this: Donors give because they want to. It sounds simple...
16 April 2024 By David Allen, Development for Conservation In my practice, I have come to make several nomenclature distinctions. These are oversimplified, to be sure, but they serve to help ensure my clients and I are talking about the same things when we use the same...
2 April 2024 By David Allen, Development for Conservation In a perfect world we would know – really know – every single donor who gives money. We would know how they found the land trust in the first place. We would know how old they are and...
27 December 2022 By David Allen, Development for Conservation A good friend was asked recently to prepare a few remarks for his church on the subject of Hope. As I had just completed my annual Holiday messages with a theme of Optimism, it started me thinking about...
18 October 2022 By David Allen, Development for Conservation I’m one of those people who likes strategic planning. It exercises two parts of my brain that I seem to have some aptitude for: convergent thinking (analysis and interpretation) and divergent thinking (brainstorming). An early exercise in strategic planning...
23 August 2022 By David Allen, Development for Conservation I was recently forwarded a blog post from Cross & Crown, a digital marketing firm based in Pennsylvania whose tagline says they “strive to help educate, advocate, and thrive in a digital world.” The post, Conservation Land Trust...
19 April 2022 By David Allen, Development for Conservation For the last couple of weeks, I’ve been writing about communicating with donors. We’re Outreaching; Are We Succeeding? Communicating with “People Who Give Money” Four Common Communications Failures I See Too Frequently And as I explained last week, communication has been on...
12 April 2022 By David Allen, Development for Conservation For the last couple of weeks, I’ve been writing about communicating with donors. We’re Outreaching; Are We Succeeding? Communicating with “People Who Give Money” It’s been on my mind because I’ve been doing a whole series of Development Audits – comprehensive...
5 April 2022 By David Allen, Development for Conservation In a by-the-book communications plan, you would define a small set of audiences with whom you want to communicate, identify the medium or media to which they are known to respond, identify the messages you wish to get...