Last week, I posted about making sure your end-of year donors get thanked in a personal way – this being one of the most important, and most pleasant, of fundraising tasks. Do you have a New Year’s resolution? If you’re like most, getting your Board...
If you’re like most non-profit fundraisers, you are looking forward to opening the mail the first few days in January. You may even be busy right now getting that last appeal out to help your members make a decision in your favor during the last...
by David Allen, Development for Conservation I received a great comment from Alexia Sabor at Wisconsin Wetlands on the post a couple of weeks ago about how many renewal letters to send. I wrote that renewals and appeals should ideally be separated by four months. She...