3 December 2024 By David Allen, Development for Conservation A few years ago, Land Trust Alliance hired me to write the Guidance Documents for the revised Standard 5 on Fundraising, and it included a section on Privacy. In anticipation of a fair amount of mail and email...
29 September 2020 By David Allen, Development for Conservation On vacation this week, so I’m reposting a piece I wrote several years ago that seems still relevant. See you next week! When I was raising money for The Nature Conservancy, a former board member approached us about gifting...
The internet and the advent of e-marketing has changed the rules a lot, and there are different expectations now. One big change is the call for regular disclosure in all media. Instead of simply being responsive to donor requests to be removed from various lists,...