Posts Tagged "land trusts"

Privacy Policies

Posted by on Dec 12, 2017 in Featured | 4 comments

Privacy Policies

From my In-Box not too long ago… We have a volunteer (who helped us get accredited), addressing the revised standards and practices, one of which is a donor policy. She’s collecting examples of different orgs’ policies and I’m wondering if you have any suggestions. Perhaps a future blog post theme? I searched “privacy policy” on your blog and found no results. Thanks, H   Land Trust Alliance hired me to write the Guidance Documents for the revised Standard 5 on Fundraising, and it included a section on Privacy. Of the sections in the Standard, this was the...

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Don’t Overdo Renewal Letters

Posted by on Aug 8, 2017 in Featured, Membership | 3 comments

Don’t Overdo Renewal Letters

Many land trusts renew their members in the Fall and many are now scrambling to produce renewal letters. Some I’ve seen, and they lead me to make the following recommendation to everyone: Don’t overdo it! Renewal letters need to do three things: They need to remind me of WHY I’m a member. They need to remind me of what I gave last year. And they need to suggest an increased level of support this year. And they need to do all that in an emotional – not data-driven – way. The most common way to overdo it is to try and resell the donor on the merits of the organization. I still see a lot of...

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Fundraising Net Versus Fundraising Gross

Posted by on Aug 1, 2017 in Featured, Plans and Budgets | Comments Off on Fundraising Net Versus Fundraising Gross

Fundraising Net Versus Fundraising Gross

What would it be like for you if your fundraising work was measured by the net instead of the gross? Actually, let’s start with a different question: In times of financial stress, would you cut the fundraising budget? I read an interesting article just before the recession of 2008 and 2009 in which the writer was pointing out that the majority of money managers in the U.S had never seen a bear market. (That’s not true any longer.) I reflected at the time that the same was true of fundraisers. When we’ve never had to deal with fundraising in a time of recession, we don’t know what to do. In...

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More Counterpoint on Donor-Centrism

Posted by on May 31, 2017 in Donor Cultivation, Featured | 4 comments

More Counterpoint on Donor-Centrism

Yes – I know. I should have posted this yesterday, but I failed to work on Memorial Day. My bad. This week, it’s First Thing Wednesday! Two weeks ago, Vu Le (formerly Non-Profit with Balls, and now Non-Profit AF) wrote a critique of donor-centric fundraising. In his post, he complained about the whole idea that donors should be in the center of what non-profits do, “I just don’t believe that donors should be in the center of non-profit work, or even in the center of fundraising work.” When I started my fundraising career, I started by directing a door-to-door “canvass” for a Naderite group...

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In-Kind Contributions Need Systems, Too

Posted by on Apr 11, 2017 in Donor Cultivation, Featured, Membership | 1 comment

In-Kind Contributions Need Systems, Too

For most land trusts, getting stuff for free often means the difference between having what you need and not. Donations of furniture, office equipment, vehicles, printing, and services (especially legal and accounting) can be a Godsend. They can also make life difficult in some unforeseen ways. You should have a system in place for cultivating, soliciting, and acknowledging such “non-cash” gifts. For new organizations, getting started on the right foot is important. For more established organizations, a systems tune-up might help.   Here are several things to keep in mind:   You...

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